Management Information Skills

This is the best search for finding Journal Articles.

1. On the Basic Search Screen, enter your search terms in the Find field.
2. If you want to use any of the optional Limiters or Expanders, click the Search Options link. You can use a specific search mode, such as “Find all of my search terms,” or “SmartText Searching”; apply Limiters such as Full Text or Publication type; or use search options that expand your search, such as “Apply related words.”
3. To close the Search Options, click the link again.
4. Click the Search button. The Result List displays.

Viewing Your Search Results

The Result List Screen has three columns—Refine results, All Results, and Related Information. You can hide or show the different areas by clicking the control arrows near the top of your results.

• All Results – The articles that were found display in the center of the Result List Screen.
  • The article title link takes you to the citation information and/or the full text. Place your mouse over the Preview icon to view the Abstract.
  • The HTML Full Text link takes you directly to the full text of the article.
  • The PDF Full Text link takes you to a PDF version of the full text. The PDF will open in the Adobe® Reader®.
• Limit To – Apply limiters right from the Result List. Select any of the limiters displayed. A revised Result List displays. (You can refine your search even more by clicking the Show more link under Limit To.)
• Refine results – You can narrow by source type, subject, journal, author, and more.
• Folder – To save an article to the Folder, click the Folder icon to the right of the article title. To view the items in your Folder, click the Go to Folder View link.
• Related Information – When additional sources such as images, blogs, and Web news are available, they will be displayed.

1. Go to Business Source Complete

2. Type the report topic you are interested in into the search box 

3. Narrow down to market research reports using the option on the left hand side

Searching Company Information

The Company Information screen offers detailed company information including hierarchical corporate structures and access to company profiles.

To search Company Information:

1. Click the Company Information link in the top toolbar.

   The Company Information search page is displayed.

2. Enter your search terms in the Find field and select one of the following options in the drop-down menu to the left of the Find field:

   • Company Name: to search by the name of a company.
   • Ultimate Parent: to search by the name of the Parent company.
   • Ticker Symbol: to search by the stock symbol, or abbreviation.
   • Keyword Search: to search by keyword.

You can use the Business Source Complete database to search for a SWOT analysis for a company.  Here are the steps:

1.     Open Business Source Complete

2.     Go to the Advanced Search tab.

3.     Type in your company's name AND "SWOT".  Click the Search button.

4.   If you get too many results, you will have the option to "Filter Results by" SWOT Analyses in the green tab above the search results.

Follow the steps below to find company profiles using Business Source Complete:

1.     Open Business Source Complete

2.     Go to the "Advanced Search"

3.     On the right hand side of the screen, you'll see a box titled, "Browse."

4.     Click on the link, "Company Profiles."

5.     Type in the name of your company in the Browse box.