This is the best search for finding Journal Articles.
Viewing Your Search Results
The Result List Screen has three columns—Refine results, All Results, and Related Information. You can hide or show the different areas by clicking the control arrows near the top of your results.
1. Go to Business Source Complete
2. Type the report topic you are interested in into the search box
3. Narrow down to market research reports using the option on the left hand side
Searching Company Information
The Company Information screen offers detailed company information including hierarchical corporate structures and access to company profiles.
To search Company Information:
Click the Company Information link in the top toolbar.
The Company Information search page is displayed.
Enter your search terms in the Find field and select one of the following options in the drop-down menu to the left of the Find field:
You can use the Business Source Complete database to search for a SWOT analysis for a company. Here are the steps:
1. Open Business Source Complete
2. Go to the Advanced Search tab.
3. Type in your company's name AND "SWOT". Click the Search button.
4. If you get too many results, you will have the option to "Filter Results by" SWOT Analyses in the green tab above the search results.
Follow the steps below to find company profiles using Business Source Complete:
1. Open Business Source Complete
2. Go to the "Advanced Search"
3. On the right hand side of the screen, you'll see a box titled, "Browse."
4. Click on the link, "Company Profiles."
5. Type in the name of your company in the Browse box.