An aggregate of over 50 sources, providing information on marketing and communications:
• Over 50 sources of content about advertising, marketing and branding
• Academic journals for advertising, market research and ad research
• 2 leading industry magazines & their archived content in electronic format
• Over 7000 case studies of effective ad campaigns across industries
• Company profiles for top 200 brands Terms and Conditions of Use
A global market information database and analysis tool containing comprehensive data and reports across all industries, countries and consumers. Passport GMID can be used for industry and company analysis, country profiling, consumer profiling, trend monitoring, and general business reference.
(Previously known as Passport GMID) Library Help Pages on Euromonitor - Passport Euromonitor - Passport help pages
A comprehensive collection of Industry Market Research and Industry Risk Ratings.
We have access to the following reports:
United Kingdom Industry Reports (UK SIC)
United States Industry Reports (NAICS)
China Industry Reports
United States Specialized Industry Reports
United Kingdom Business Environment Profiles
United States Business Environment Profiles
SAGE Business Cases is an online collection of case studies that help to bring business to life and helps users to develop their own best practices and reach for professional success. By 2018, there will c.2,500 business cases available via this Library subscription.